- If you own an online business, OFFER FREE SHIPPING and INCLUDE SHIPPING IN YOUR PRICES! It’s a thing, I promise you, it’s a thing. Even seeing this and knowing that it’s a marketing strategy, I will still continue to do it. It’s the illusion of me getting a deal, even if I am not really getting a deal.
You can take it a step further by offering free shipping over a certain amount. Because If I get free shipping with a minimum of $50 on a purchase and I have $40 worth of items, I guarantee you, I will buy $10 more to get the free shipping. And potentially spend more since it’s hard to find the exact amount to fill the gap.
2. DONT CHARGE LOWER PRICES TO DRAW CUSTOMERS IN
Customers equate lower prices with lower quality. Charge what your product is worth and more. I will buy a $100 dress if I think it’s of good quality and if I see the same dress for $50, I wont buy it cause I’ll think it’s crap.
3. HAVE CATEGORIES!
This is what FashionNova lacks! They name their items with shit people can hardly remember. USE DESCRIPTIVE names or at least add tags so when customers search for a particular style of clothing, they can find the item, even if they don’t remember the obscene name you give it.
Also, size, color, price-range, most popular, relevant, occasion, all of that shit matters!!!! It matters. People don’t have time to sit at a computer all day and those things make it easier. People online shop for convenience, without those categories, it make shopping a chore. It makes people want to go to the mall!
4. OFFER SALES but NOT TOO MUCH!
Too much sales mean your products aren’t selling. It means there is something wrong that I’m not seeing.
5. DONT RUN OUT OF STOCK!
This is a matter of inventory management, you should never run out of stock. Cause if I’m looking for an item and it says out of stock, I might come to my senses by the time it’s in stock and realize, I really don’t need it.
It’s about making sure the customer makes the sale when they first visit the website, if they have to wait, that’s a sale lost
6. DONT MAKE CUSTOMER SERVICE HARD TO GET A HOLD OF AND ON THE PHONE
You guys love doing that. I know it’s a strategy because you don’t want to deal with shitty customers. I’ve worked plenty of customer service jobs and I can be rude asf but you have to make customer service channels easily accessible and they have to be nice! They have to kiss ass. When someone is nice, I’m way less likely to pursue a complaint.
I love to email because I’m shy and through email, I can be a bit more bold and I ask for a lot more than I would on the phone. It’s common sense! I can hide my identity through an email, I can’t do that over the phone. The best way to do customer service is OVER THE PHONE, with a good customer service rep, you can make the customer feel like they’ve won but you’ve controlled the convo so much that they really didn’t get anything at all. I’m a great customer service rep, I do this all the time. You can’t control an email conversation, you just cant.
7. STOP HAVING 20 million people PROMOTE YOU!
When I see that, I know they’re doing it for the money. I know they don’t really like the clothes or the products. Choose a few brand ambassadors and start there. QUALITY NOT QUANTITY!!!!
8. TREAT ALL CUSTOMERS THE SAME
If you’re going to give a celebrity who endorses you, quality hair or quality products; give me the same shit. Because I will no longer support that celebrity or brand ambassador because I’ll think they are bullshitting me.
This is BUSINESS ETHICS! Be fair, profits will come. Its about building a brand and a loyal/ strong customer base. Businesses run by con artists are FADs, they come FAKE and they DIE QUICK. You want to last a long time, treat your customers with respect!
9. IMAGE IS EVERYTHING!!!
I must be able to see the product on a model and standing alone. It has to be taken with a professional camera, by a professional photographer. It has to have a clean, monotone background, everything has to be close to perfect. IMAGE IS EVERYTHING!! It’s what people see. I will not buy from a brand with nasty images or less than perfect images because I equate that with me getting my money stolen or with me getting shitty products.
They way your website looks, matters!
Your font matters!
10. USE DIVERSE MODELS!!!
This is COMMON SENSE!!!!!
I’m black; if you do not have any black models on your website, I will not buy from you! If there are 2 black models on your website of 40 models, I still might not buy from you. I want to see how a color looks against my skin. I want to see how it’ll look with my hair type. It matters!
If I see you have 2 black models, 5 Asian model, some Native American models and 20 white models; cause even though you have 2 black models, I know you’re into diversity.
Even if you are racist, Include racially diverse models. It’s not hurting you!!!!
Include fat models, curvy models, anorexic models, wtf ever!!!!!!
Just have a diverse set of people working for you. PERIOD!